Why Do Some Business Cards Feel Effortlessly Premium?
Have you ever held a business card that made an impression—without any flashy design? One that feels smooth, solid, and intentional? That’s the power of minimalist design paired with the right paper.
Minimalism isn’t just a design trend—it’s a statement. But here’s the secret most people miss: even the cleanest, most elegant design can fall flat without the right stock.
That’s where Extra Nouveau comes in.
What Is Extra Nouveau?
Extra Nouveau is a 350gsm (17pt) uncoated white paper with a refined matte finish and soft texture. It’s thick without feeling bulky, and its uncoated surface absorbs ink in a way that gives designs a calm, understated look.
A branding consultant in Melbourne put it perfectly:
“Every time I hand out my Extra Nouveau cards, people pause. They touch the paper. They ask where I got them. Glossy cards never got that reaction.”
Why Designers (and Clients) Choose It
In minimalist cards, texture often matters more than color. Extra Nouveau’s non-reflective surface makes black ink look deeper and sharpens typography. Fine lines and subtle design elements become more noticeable in print than on screen.
In blind tests against five premium papers—including coated, linen, and recycled options—over 70% chose Extra Nouveau for its tactile quality and premium feel.
Who It’s For
While designers and agencies love it, Extra Nouveau is also popular with:
- Law firms projecting discretion and trust
- Architects who value clean, precise aesthetics
- Boutique brands seeking quiet luxury
- Wellness professionals who favor natural, calming tones
It’s a paper that speaks softly, but leaves a lasting impression.
Real-World Quality
Despite being uncoated, Extra Nouveau handles ink beautifully with high-quality printing methods. It's durable too—many customers report their cards hold up well after months in a wallet.
It’s not the cheapest option—printing costs are about 10–20% higher than coated stocks—but for many, the tactile experience is worth far more than the price difference.
Interested?
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